Alexander Mühr was born in 1972 in Vienna, Austria. After studying Business Administration at the Vienna University of Economics and Business he worked in several industries after finally landing in Advertising in 1999. an PKP BBDO he managed renowned Austrian brands especially in digital and CRM projects. After 6 years he joined the FCB network as Client Service Director. In 2011 he started as a Managing Partner an agency focussing on Performance Marketing. Finally he found his place as Managing Director at RDB where he is responsible for Operations & IT, HR, Legal & Finance and New Business.